Journalism and Mass Communication CSS Paper 2016

JOURNALISM & MASS COMMUNICATION

FEDERAL PUBLIC SERVICE COMMISSION COMPETITIVE EXAMINATION-2016 FOR RECRUITMENT TO POSTS IN BS-17 UNDER THE FEDERAL GOVERNMENT
TIME ALLOWED: THREE HOURS PART-I(MCQS): MAXIMUM 30 MINUTES
PART-I (MCQS) MAXIMUM MARKS = 20 PART-II MAXIMUM MARKS = 80
NOTE:
(i) Part-II is to be attempted on the separate Answer Book.
(ii) Attempt ONLY FOUR question from PART-II. Selecting TWO questions from EACH SECTION. All questions carry EQUAL marks.
(iii) All the parts (if any) of each Question must be attempted at one place instead of at different places.
(iv) Candidate must write Q. No. in the Answer Book in accordance with Q. No. in the Q.Paper.
(v) No Page/Space be left blank between the answers. All the blank pages of Answer Book must be crossed.
(vi) Extra attempt of any question or any part of the attempted question will not be considered.

Part-II

Section 1

Q. No. 2. Media effects can be analyzed in term of “Powerful Effects”, “Limited Effects” and “Moderate Effects”. Which effects model is applicable in Pakistan; explain with the examples from Pakistani media and society quoting relevant theories. (20)

Q. No. 3. What is a functional approach? Discuss in detail the ideal role of mass media in a democratic setup. Formulate a workable solution to overcome media’s sensationalism toward political issues of Pakistan. (20)

Q. No.4. Explain the phenomena of globalization of the media industry and its role in bringing western culture to the East. Also, suggest ways to avoid cultural imperialism. (20)

Q. No. 5. Social media has brought new interaction and organizing pattern; discuss in detail the use of social media as a reinforcement tool for voters by political parties. Suggest ways to counter propaganda, abusive language, and sectarianism on social media. (20)

SECTION-II

Q. No. 6. Private Television Channels have gained commendable importance in our society. Cut- through competition for rating has been observed. In view of that describe its social role (in term of the pro-social role and anti-social role). (20)

Q. No. 7. Why Public Relations Officers are called Spin Doctors? Discuss the role and responsibilities of the Press Information Department (PID); also critically evaluate its performance as an institution in image building of Federal Govt. (20)

Q. No. 8. Briefly explain the following: (5 each) (20)

(a) Defamation Act 2002
(b) Role of PEMRA in the current scenario
(c) Importance of the Shannon-Weaver model in the development of further models
(d) Business Communication